Matt Lauer teams up with Shinola to benefit Detroit Children's Fund

Call him old fashioned if you want, but Matt Lauer still loves getting mail that doesn't contain a single emoji. Like, actual mail. On paper.

"I'd love to remind people the joy of holding on to something that doesn't ring or beep or send you a tone," he said.

That's why Matt teamed up with Detroit-based lifestyle brand Shinola to create a five-piece collection for his TODAY’s Original product.

The collection includes a boxed card set for handwritten notes, along with a 12-month planner, paperback journals, a leather passport wallet and nylon watch straps. The products are inscribed with the number 20, representing Matt's 20 year anniversary on TODAY on January 6, 2017.

shinola DCF product


Matt says he chose to partner with Shinola because the company's products are modern and current, but still have a traditional twist. To this day, the first thing Matt does when he wakes up is open his leather-bound calendar and look at his agenda.

All of the proceeds from Matt's TODAY’s Original collection will go to the Detroit Children’s Fund to benefit the Detroit Edison Public School Academy. The Detroit Children's Fund is an affiliate charitable organization of the Skillman Foundation that is dedicated to transforming the lives of Detroit children by ensuring access to exceptional learning and development opportunities, both inside and outside of the classroom. 

You can purchase the collection at Shinola's website or visit The Shop at NBC Studios and NBC Universal's online store.

We want to see you using items from Matt's collection! Share photos of yourself and your thank you notes with #LauerNotes.

View this original post, and Matt's announcement in a TODAY Show video clip